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Big and expensive marketing campaigns are only sometimes the best. Many businesses prefer simpler, lower-cost marketing strategies that create a big impact. Low-cost stickers are ideal for easy and inexpensive marketing. For it to be truly effective, it must be done right.
Below are some great examples of how stickers can be used for marketing campaigns:
Vapor Streets
Interaction with the environment is one of the things that make a successful sticker marketing campaign. me.
Take Folger’s Steaming Coffee Mug, for example. This coffee company put a vinyl sticker of a cup of hot coffee on city manhole covers.
Gives the illusion of a freshly poured cup of hot coffee when steam comes out of the vent. It’s a simple concept, but it cleverly uses its surroundings. Anyone who sees this will want to make a cup of hot coffee at ho
Light the way
Duracell’s adhesive marketing showcases the capabilities and potency of its products. They pasted vinyl stickers next to light sources such as light poles and city bus headlights. This low-cost campaign highlights how bright your flashlights are when powered by a Duracell battery.
Raising awareness
Sticker marketing is not only used to market brands and products. It can also be used to bring social issues to light. Helping the homeless stuck nutritional value stickers on the sides of trash cans to bring awareness of the homeless situation, and the effect is really powerful.
People experiencing homelessness cannot afford to buy a decent meal. Sometimes their main food source is the trash, where they hope to find a half-eaten sandwich or an unfinished take-out box. This sticker campaign gets you thinking about how to help people experiencing homelessness so they don’t have to eat out of the trash.
Interact with the stickers
Floor stickers can also be interactive, sometimes without you knowing it. Frontline installed a large sticker on the floor of a scratching dog at a mall to promote their solution to your pet’s flea problems. This floor sticker doesn’t make much sense up close, but this marketing tactic shines best when viewed from the second or third floor of the mall, where people walking on the sticker look like fleas and ticks plaguing the dog. Frontline then advertises their Flea and Tick Spray to solve your pet’s flea problem.
Undeniable Effect
This Pedigree campaign makes an undeniable case for why you should buy their product. They placed stickers of a bowl of treats and treated with the essence of Pedigree dog food in front of supermarkets and pet stores. He was irresistible to any passing dog. They would go to the stickers and start licking them. The stickers trick the dog visually and stimulate and tempt the dog to try to eat the food.
This marketing sticker works to show that dogs love their product. Eliminate your doubts about whether or not your dog wants dog food. How can you deny its appeal to its intended audience?
Try using stickers in your next marketing campaign. Go with ready-to-use sticker ideas that will stop customers in their tracks and convince them to buy your product! Students?Will there
